For FESPA Global Print Expo 2024 in Amsterdam, Booth Bridge was selected following a competitive pitch among Dutch exhibit builders to design and deliver FESPA’s official Feature stands. One of the most dynamic of these spaces was the World Wrap Masters, where some of the world’s best vehicle wrappers competed live in front of the FESPA audience.
Unlike a traditional trade show booth, this environment had to function as a live competition arena. The space needed to accommodate multiple vehicles and wrapping stations while providing competitors with room to work and giving visitors clear sightlines into the action. At the same time, it had to create a strong visual identity that could stand out on a busy international show floor.
The complete structure was built using the beMatrix modular frame system and finished with large-format, seamless printed textile graphics. A long branded backdrop defined the competition area and incorporated multiple screens for digital content, competition information, and live event communication. Above the space, a series of oversized suspended banners created visibility throughout the hall and reinforced the bold World Wrap Masters identity.
The open layout placed the competition itself at the center of the experience. Vehicles, competitors, judges, sponsors, and spectators all became part of the environment, transforming the feature stand into a live destination rather than a conventional exhibit. The dark graphic backdrop, colorful branding, integrated AV, lighting, and custom flooring helped give the area the atmosphere of a professional sporting competition while keeping the focus firmly on the wrappers and their work.
World Wrap Masters was one of the key live features at FESPA Global Print Expo 2024. During the first two days, European competitors battled for the title of Wrap Master Europe, followed by the World Wrap Masters Final, where regional champions competed for the global title. The competition gave visitors the opportunity to see advanced vehicle wrapping techniques performed live by leading professionals from around the world.
FESPA Global Print Expo 2024 took place from March 19–22 at RAI Amsterdam alongside European Sign Expo, Personalisation Experience, and the inaugural Sportswear Pro. Together, the events attracted 12,706 unique visitors from 120 countries, bringing an international community of print, signage, graphics, and visual communications professionals to Amsterdam.
For Booth Bridge, the project was about much more than building an exhibit. From concept development and technical planning through production, graphics, logistics, installation, and final onsite delivery, we created a purpose-built environment capable of supporting one of FESPA’s most energetic live features—while demonstrating how a modular beMatrix system can be transformed into a completely customized event experience.
